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Wawawa Music Store Integrates with Windows Media Player in China

2 Dec 2008

Expanded Music Catalog now includes respected independent label group Beggars Group and also domestic indie labels Tag Team Records, Maybe Mars & Bad News

Beijing — December 2nd, 2008R2G, the leading legal digital music distribution company in China, today announced the integration of its digital music store, wawawa into Microsoft’s Windows Media Player to provide China’s growing Internet audience with easy access to a diverse selection of more than one million recordings of international and domestic independent music.
wawawa’s (www.wa3.cn) catalog has been further expanded to include some of the world’s best known independent labels - 4AD, XL Recordings, Rough Trade and Matador Records, through an agreement with Beggars Group and also numerous domestic independent labels including Tag Team Records , Maybe Mars and Bad News in addition to music already provided by leading independent global music distributor, IODA
As one of the most popular music players in China with an installed base of more than 100 million, more users will now have easy access to purchase legal music from China’s largest library of independent music at wawawa using Windows Media Player. The seamless assimilation into Windows Media Player will give users an immersive music experience using thumbnail and album art in an elegant and simple design that blurs the line between online service and media player experiences.
Microsoft’s David Taylor said “With the wawawa Music Store and Windows Media Player, customers can easily access and download music directly to their music player.”  
With Chinese consumers demanding more flexibility and options, wawawa is created exclusively to cater to their needs by delivering all songs in DRM-free mp3 format with all downloads being permanently owned by the customer. The wawawa-Windows Media Player system will be a one-stop digital music experience for consumers to hear and discover music via preview streams leading to easy access music purchases via permanent al la carte downloads or monthly subscriptions
“We are glad to see our commitment to provide a viable, legal channel for music downloads echoed by Microsoft with the integration of the music store into a ubiquitous application which will reach many more music fans”, said Mathew Daniel, VP, R2G
New label partners Beggars Group will for the first time make available for legal purchase in China its vast catalogue of influential acts that include, Vampire Weekend, Cat Power, Cocteau Twins, MIA, TV On The Radio, Basement Jaxx, Interpol, Anthony And The Johnsons, Prodigy, Beirut, Thom Yorke, Jarvis and The Pixies among many others.
Simon Wheeler, Director of Digital, Beggars Group said,
“We’re excited to make our music available in China legally for the first time through this partnership with wawawa and Microsoft Media Player, we believe that wawawa is an attractive model for the Chinese market and will encourage people to discover the rich diversity of western independent music”
Chinese powerhouse indie rock band Brain Failure, signed under the Bad News label will also be exclusively launching their latest album and their back catalog in digital format for the first time in China via the wawawa-Windows Media Player over the next few weeks.
Xiao Rong, lead singer of Brain Failure elaborated, “This is the first time that we are releasing our music in digital format in China and we are thrilled about the possibilities that wawawa-Windows Media Player will bring in developing a channel for indie music to be heard in China”
Similarly, some of the leading independent labels in China like Maybe Mars (Carsick Cars, Ourselves Besides Me, Joyside) and Tag Team Records (Lonely China Day, Arrows Made of Desire) are also making their full catalogues available digitally in China exclusively via wawawa with more domestic independent labels in the pipeline.
The wawawa music store will be available on both Windows Media Player 10 & 11 – customers of genuine Windows will be able to download Windows Media Player 11 free of charge at http://www.microsoft.com/windows/windowsmedia/cn/

About Microsoft
Founded in 1975, Microsoft (NASDAQ “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

About R2G
R2G is the leading music distribution service provider in China. Its commitment to provide a legitimate music service in China is unparalleled and its efforts have been widely recognized by the industry with licensing deals across more than 200 Service Providers combined with rights from more than 50 Content Providers, and as the strategic partner to the Music Copyright Society of China (MCSC) and China AudioVideo Copyright Association (CAVCA). It continues to develop the smooth delivery of music content to the China marketplace with transparent revenue accounting mechanisms while meeting customers’ needs.
For more information, visit www.r2g.net

About Beggars Group
Beggars Group is one of the world's leading independent groups of record labels and was first established in 1976. The group now consists of the following labels - 4AD, Matador, Rough Trade, and XL Recordings and has seven dedicated offices worldwide, in addition to the three that operate in London. The current roster of artists numbers in excess of one hundred acts and included in there are the likes of Adele, Basement Jaxx, Beirut, British Sea Power, Cat Power, Jarvis Cocker, M.I.A., Radiohead, TV On The Radio and The White Stripes whilst the group also boasts catalogue artists like The Charlatans, Cocteau Twins, The Cult, The Fall, Gary Numan, Pixies and The Prodigy. For more information, please visit:   www.beggars.com    

About Brain Failure & Bad News
Since its establishment in 1997, Brain Failure has been producing high quality music focusing on old school punk, ska and hard rock.As the Chinese band with not only a huge live coverage in China but probably one with the most international live exposure in the West, including more than 600 live gigs in the US, Japan and other countries. They have toured the US with Dropkick Murphys, Stiff Little Fingers, etc, and joined the Vans Warped Tour in addition to support slots with Nine Inch Nails and NOFX. Their new album “Down Town Production” will be an integration of all their experiences in the US which they hope will be a landmark album in the history of Chinese rock. It also includes a collaboration with Public Enemy and a diversity of style including use of traditional Chinese instruments.
Bad News was started in 1989, and next year will be their 20th anniversary during which time they have established themselves as one of the big companies in the Japanese indie scene. They signed up Brain Failure 6 years ago as its only Chinese act and count more than 20 artists all over the world with more than 300 albums as part of their catalogue.
For more information, please visit: www.brainfailure.com

About Maybe Mars
Maybe Mars / 兵马司 is an independent CD label that was started in the summer of 2007 to promote, identify and support talented young Chinese musicians and artists. Its current catalogue already includes many of China's exciting, new and ground-breaking bands and musicians: Carsick Cars, P.K.14, Joyside, Snapline, Demerit, SMZB, White, The Gar, Ourself Besides Me, 24 Hours, AV Okubo, DiKuAi, and Guai Li.  Its focus is on making the best recordings of what it strongly believes are among the best bands in the country.  With 6 albums already released to date, another 6 will follow in the coming months.

About Tag Team Records
Tag Team Records was formed in early 2005 and based in Los Angeles, California and Beijing, China. As one of the leading providers of Chinese independent music, it is one of the first labels to release Chinese indie-rock in the U.S. and Canada, as well as tour Chinese bands in the U.S. It produces music content from artists within various music genres, including indie-pop/rock, electronic, blues-folk, and post-punk.
Rather than focusing on the mainstream cool coming out of America and Europe, Tag Team Records’ mission is to globalize the burgeoning China-based indie rock scene and to broaden the scope of DIY/Independent music as the world knows it through releasing culturally relevant, like-minded artists from unlikely locations on an international scale. The current roster of artists consists of Chinese bands Lonely China Day, The Submissionaries, Arrows Made of Desire, Rebuilding the Rights of Statues and RandomK(e) plus US-based Everybody, Du Yun, Venice is Sinking and Johnnytwentythree ,
For more information, please visit: www.tagteamrecords.com

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