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 Digital music expects revolution

27 January 2010 — CCTV

In Britain, the company Bach Technology is releasing a digital format known as MusicDNA. A major improvement upon the currently used MP3 format, MusicDNA aims to present an attractive legal alternative to peer to peer networks, improving the lot of an industry that's still suffering from rampant piracy.

Is this the future of the MP3? Stefan Kohlmeyer hopes so. The chief executive of Bach Technology is lifting the lid on a new dynamic digital music format that aims to deliver a wealth of artist content including music, artwork, lyrics, video, blog posts, twitter feeds and other associated data through a service called MusicDNA.

In Britain, the company Bach Technology is releasing a digital format known as MusicDNA. 
In Britain, the company Bach Technology is releasing a digital format known as MusicDNA. 

BACH officially unveiled the format at the MIDEM music conference in Cannes. Early partners include the UK's Beggars Group, Tommy Boy Entertainment and Delta Records of the U.S. as well as R2G of China. BACH is currently in talks with the major record labels.

This technology was developed with the backing of Germany's Fraunhofer Institute where the MP3 music format was invented. And MusicDNA aims to enhance the emotional connection people have with their music collections.

Music labels, bands or retailers could send updates to the music file every time they have something new to announce such as the dates of future tours, new interviews or updates to social network pages.

A beta version of the music file will be available in the Spring and a full commercial rollout is expected by the summer.

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