“In the morning, three truckloads of confiscated books, tapes, DVDs, CDs, and computer discs were dumped on a red carpet and publicly smashed to pieces. Copyright officials and people from entertainment circles were invited to destroy the pirated products,” as reported by Xinhua, the Chinese state news agency, published in the People’s Daily, and it continues:
“About 100 Chinese music celebrities gathered at Beijing's Capital Stadium Saturday night standing on a huge CD-shape platform and singing for public support in the country's fight against rampant music piracy,”
“The stadium was nearly full, and organizers said 150 million more watched on television. Pop stars sang their hit songs and occasionally urged their fans not to buy pirated products.”
Organized by the central government and “associations in entertainment circles,” the concert was apparently only one of a series anti-piracy events – including a forum, a Beijing anti-piracy declaration and a public destruction of pirated products - staged in Beijing to, “show officials' and entertainers' determination to hit hard on piracy”.
"If Beijing fails to solve piracy soon, we will not deserve to host the Olympics in 2008," Feng Xiaogang, China’s new copyright boss is quoted as saying.
And, “This is not exaggerating," said Wang Ziqiang, spokesman of National Copyright Administration, “or the state copyright watchdog”.
“Rampant piracy harms people's creativity, and a nation without creativity is a nation without hope."
Administration “vice chief” Yan Xiaohong said, "Though the government and justice departments work hard to stamp out piracy, we cannot win the battle against IPR infringement without public support.
Someone on-stage asked, “A copyrighted CD for 200 yuan, pirated one for 10 yuan, what will you buy?"
“‘The pirated one,’ answered the thousands of people in the stadium.”
But, “What I want to do is to repeatedly promote the use of copyrighted things," said Feng, adding that if all Chinese watch pirated movies, Chinese films are doomed to be barred from the world's market.
“Yan said his administration is following the lead of the entertainment industry in the US, ‘educating’ youngsters so they'll learn to have the best interests of the industry at heart.
China will be organizing, “large-scale IPR knowledge promotion in middle schools across China early this summer, he said.